Hollywood once witnessed a close friendship between two of its brightest stars: Zendaya and Sydney Sweeney. But as of fall 2025, tensions behind the scenes have escalated, turning former camaraderie into a media frenzy. Fans and tabloids alike are now closely watching what’s unfolding between the Euphoria co-stars.
From Friendship to Tension
Zendaya and Sydney Sweeney have worked together for years on Euphoria, and their previously warm rapport was often highlighted on red carpets and in interviews. However, recent months have seen them avoiding each other in public, skipping joint promotional events, and even taking separate transportation to the same locations a clear sign that something has changed.
According to insiders, Zendaya has reportedly declined participation in any promotional activities involving Sydney. The cause appears to be Sydney’s recent political choices and her involvement in a controversial American Eagle campaign that drew public criticism.
Zendaya and Sydney Sweeney have worked together for years on Euphoria, and their previously warm rapport was often highlighted on red carpets and in interviews. However, recent months have seen them avoiding each other in public, skipping joint promotional events, and even taking separate transportation to the same locations a clear sign that something has changed.
According to insiders, Zendaya has reportedly declined participation in any promotional activities involving Sydney. The cause appears to be Sydney’s recent political choices and her involvement in a controversial American Eagle campaign that drew public criticism.
Controversial Campaign: “Good Jeans & Good Genes”
Sydney Sweeney’s 2025 summer campaign for American Eagle, with the tagline “Good jeans and good genes,” sparked significant debate. Critics argued that the slogan could imply racial or eugenic undertones. Zendaya, known for her strong stance on diversity and social justice, reportedly distanced herself from any association with the campaign.
This divide highlights how politics and brand associations can create tension in Hollywood. While the stars share the same project, differing viewpoints and public perception can turn a simple promotional appearance into a risky move.
On Set and Social Media: The Cold Atmosphere
Sources say that filming for the latest season is far from the friendly atmosphere of the past. Comments like “appear separately” now dominate planning discussions. Zendaya reportedly refuses to be photographed in the same frame as Sydney during promotions.
Fans who once celebrated the “Z & Syd” dynamic now see the relationship on pause. Social media silence and the absence of joint appearances only fuel speculation about the depth of the feud.
Why Is Everyone Talking About This?
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The political differences between the two stars are sensitive, particularly in the current American cultural climate.
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Sydney’s advertising campaign caused public debate over racial and ethical implications.
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Despite working together professionally, behind-the-scenes distance gives the impression of a personal rift.
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Fans are left wondering whether this is purely professional or an actual friendship fallout.
The political differences between the two stars are sensitive, particularly in the current American cultural climate.
Sydney’s advertising campaign caused public debate over racial and ethical implications.
Despite working together professionally, behind-the-scenes distance gives the impression of a personal rift.
Fans are left wondering whether this is purely professional or an actual friendship fallout.
What to Expect Next
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Upcoming promotional events and season premieres will likely determine if the cold relationship persists.
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Public statements from either Zendaya or Sydney may clarify the situation.
- Brand affiliations and public perception may be affected depending on how the feud develops.
Upcoming promotional events and season premieres will likely determine if the cold relationship persists.
Public statements from either Zendaya or Sydney may clarify the situation.
The Takeaway
“Once, their laughter fit in the same frame; now, a difference in political views has left a broken picture behind.”
“Once, their laughter fit in the same frame; now, a difference in political views has left a broken picture behind.”
This line captures the essence of the Hollywood drama, delivering intrigue, tension, and the celebrity gossip your readers love.